Dr Martens - The Art of Comfort

Project by: Seen Studios

Andy Knight crew fabricated this immersive set for the Dr. Martens ‘The Art of Comfort’ pop-up at Outernet London, created to launch the new Zeb Zag laceless boot.

The installation featured custom seating formed as an oversized three-dimensional interpretation of the boot’s tread, complete with colour-matched upholstered cushions. Additional elements included bespoke product plinths, large-scale 3D embossed logos, mock stitching details and oversized branded boot ribbon, translating key design features of the footwear into immersive spatial form.

We provided the full installation and de-rig for this high traffic central London retail pop-up.

Image of a Dr Martens store with sections of the custom seating we created for 'The art of Comfort' laceless shoe launch in Outernet London
Image from inside Outernet london featuring the custom seating Andy knight constructed for the Dr Martens boot launch event in 2025.
Image of the custom seating Andy Knight created in the shape of the tread of the laceless Dr Martens boot
Image from inside Outernet London for the Dr Martens take over to launch the Zeb Zag laceless boot back in 2025
Image of the custom seating Andy Knight constructed from wood with upholstered cushions. On the back is a Embossed logo and mock stitching
Image of the interior of 'The art of comfort' take over event in Outer net London, featuring custom seating and immersive wall projections
Image of the custom upholstered seats, vinyl floor and product plinths for the Dr Martens ZebZag launch event in Outernet in London