Graff - Butterfly High Jewellery campaign


Andy Knight collaborated with designer Andrew Clarkson to realise a bespoke scenic environment for Graff's Butterfly High Jewellery campaign. Inspired by the House's iconic butterfly motif and the atmosphere of an enchanted garden, the set was designed to create a sense of depth, movement and discovery around the jewellery collection.

Working from Andrew Clarkson's original render, the team fabricated and finished a series of layered translucent scenic panels featuring hand-painted artwork and carefully considered lighting interactions. The completed installation provided an immersive backdrop for both photography and film, translating the original concept into a fully realised physical environment.

The project demonstrates Andy Knight's expertise in scenic painting, creative fabrication and the delivery of high-end environments for luxury brand campaigns.

Original concept render by Andrew Clarkson, illustrating the layered translucent panels and scenic backdrop that informed the final set design for Graff's Butterfly campaign.
Final campaign imagery for Graff's Butterfly High Jewellery collection, featuring the completed scenic environment as the backdrop to the photography.
View through the finished installation, demonstrating how the layered scenic elements create depth, framing and visual movement for photography and film.
Side elevation of the installation highlighting the spatial arrangement of the translucent scenic elements and their contribution to the set's shifting perspectives.
The completed scenic environment installed on location, combining multiple suspended translucent panels with a large-format scenic backdrop to achieve an immersive garden-inspired setting.
Close-up view of the completed installation, showcasing the interaction between translucent scenic panels and the painted backdrop to create layered visual depth.
Hand-painted scenic backdrop in production at the Andy Knight workshop, featuring a bespoke tree motif created to establish depth and atmosphere within the photographic environment.