HOFF - New era x Alexa Chung - Designed by Alice Andrews

Client: Hoff

Design: Alice Andrews

Set build for an editorial shoot for HOFF, featuring the New Era x Alexa Chung trainer, designed by Alice Andrews.

We fabricated a fully sculptural aluminium room set and floor, creating a minimal, controlled environment for the shoot. The space was engineered and finished to achieve clean lines, consistent surface tone and a seamless transition between walls and floor on camera.

Editorial shoot for HOFF featuring the New Era x Alexa Chung trainer, photographed within a sculptural aluminium room set fabricated by Andy Knight.
Model photographed inside a bespoke aluminium wall and floor set built for a HOFF editorial campaign, designed to create a seamless, minimal architectural environment.
Close-up of New Era x Alexa Chung trainer shot against a custom-built aluminium set wall, fabricated as part of a sculptural editorial room environment.
Full-height view of sculptural aluminium room set and floor constructed for a HOFF editorial shoot, providing a controlled, minimalist backdrop for footwear photography.