Havaianas ‘House of Havaianas’ pop-up at Truman Brewery, Shoreditch


The Andy Knight team delivered bespoke fabrication for the Havaianas ‘House of Havaianas’ activation, held in a courtyard behind Truman Brewery, Shoreditch. To support the three-day pop-up launch, we constructed a series of oversized flip-flop-inspired seating elements, complete with branded laid-on strapping that translated the product’s signature design into large-scale sculptural form.

The seating formed part of an immersive Brazilian-inspired environment featuring flip-flop customisation stations, tropical breakfast service and branded experiential touchpoints. The project combined retail activation fabrication, upholstered scenic build and custom prop making for a high-impact London pop-up event

Sunset image of the 2 different styles of flip flop inspired seating that we custom made for Havaianas, they were professionally spray painted in the Brands colours with vinyl logos and branding on top
A social image of the custom Branded Havaianas flip flop inspired chair positioned on its side in front of Big Ben
Sunny social image of guests enjoying the Havaianas pop up event, sitting on the custom chairs with their cocktails
Close up image of the custom flip flop inspired seating with the brands product laid on top
Instagram social image from the Havaianas pop up event showing guests sitting on the custom seating we fabricated for the pop up event at the Truman Brewery, London
Fish eye photograph from the pop up retail activation event showing the multiple styles of seating we created for the Brand